Vol. XXVII · Beverly HillsEst. 1998

Landing 03 · FACE Dentistry™

The Lineage
of a Method.

A named methodology

FACE Dentistry™ is a named methodology developed over decades. It is not a procedure. It is not a veneer system. It is not cosmetic dentistry. It is a philosophy of facial architecture, where bite position becomes the structural foundation of facial balance.

Chapter 01Germany · Early 1990s

Beginnings
rarely arrive
with certainty.

In the early 1990s porcelain was still largely untrusted. Few practitioners believed in it. A young Dr. Goodman chose to work with it anyway, completing formal training at the University of Aachen.

Magna Cum Laude · 1996

The methodology did not begin with confidence in a material.It began with curiosity about one.

Chapter 02Beverly Hills · The Same Address

Twenty-seven
years of
refinement.

Not success. Not reputation. Refinement. Bite. Occlusion. Facial balance. The temporomandibular joint. Gnathology. Prosthodontic precision, practised in a single Beverly Hills suite. What emerged was not a new procedure. It was a discipline that treated the face as a single architecture.

27

Years, one address

1

Founding practitioner

3

Proprietary systems

Faces observed

If decades were spent refining this methodology, what question was actually being asked?

Chapter 03The Question

It was never a criticism of surgery.
It was intellectual curiosity.

I kept asking why surgery was the only recommendation,until I understood it was the only tool most practitioners had.

Dr. Joseph Goodman, DDS, DMD · Founder, FACE Dentistry™

The questions that refused
to disappear

01

Why must patients commit before they know what another bite position feels like?

02

Why should irreversible treatment happen before understanding?

03

Why should permanent decisions precede experience of the result?

So what did he build instead?

Chapter 04The Method

A single principle,
held without exception.

Nothing permanent happens until the patient has understood, experienced, and approved the previous step.

I

Phase One · Preview

TMJtrac™

The beginning of certainty.

Patients experience their proposed bite position. They see the facial changes. They live with the correction, wear it in daily life, and evaluate it against their own reflection. Only when they approve does anything begin that cannot be undone.

II

Phase Two · Philosophy

F.A.C.E. METHOD™

The operating philosophy.

Facial aesthetics are never isolated from function. Upper third, middle third, lower third, all held in relationship by bite position. The visitor stops thinking about teeth and begins to see architecture.

Upper Third

Frame · Brow · Forehead

Middle Third

Cheek · Mid-face · Support

Lower Third

Bite · Jaw · Chin projection

III

Phase Three · Permanence

Class1 VENEERS™

Permanence, only after certainty.

Healthy tooth structure is preserved. The position already experienced and approved is secured. Permanence is not assumed here. It is earned by everything that came before it.

Nothing permanent happens
until the patient understands
and approves the outcome.

This is beyond cosmetic dentistry.
This is FACE Dentistry™.

Chapter 05Recognition

Confirmation,
not announcement.

Evidence collected over decades. Recorded quietly. Discovered, not advertised.

CBS

Featured

Dr. Phil

Featured

The Doctors

Featured

KTLA

Featured

Patients Travel In

Not because Beverly Hills is famous. Because the method exists in one place.

  • Dubai
  • Abu Dhabi
  • Singapore
  • London
  • Shanghai
  • Los Angeles
  • New York
  • Geneva
  • Riyadh

Court-Appointed

Dental Expert · Los Angeles

University of Aachen

Magna Cum Laude · 1996

Members of the

UAE Royal Family, among patients

Chapter 06Today

One method.

One founder.

One location.

FACE Dentistry™ is not franchised. It is not licensed. It is not practised elsewhere. It remains available exclusively through its founder.

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